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Heeya is focused on three core principles – connecting, empowering and progressing. Heeya strives to connect producers to consumers through quality merchandise relevant to the tastes and preferences of the urban consumers, while preserving the core aesthetics and heritage of the craft they produce, in a way that is a delightful experience for consumers and a sustainable livelihood for producers.
Heeya works with various co-operative groups, self help groups and NGOs of North Eastern India, utilizing their skills, providing them working capital where required, involved in their capability development and thus empowering them with the right skills and connections.
When connection and empowerment happens, an eco-system for progress is created.