Heeya is focused on three core principles – connecting, empowering and progressing. Heeya strives to connect producers to consumers through quality merchandise relevant to the tastes and preferences of the urban consumers, while preserving the core aesthetics and heritage of the craft they produce, in a way that is a delightful experience for consumers and a sustainable livelihood for producers.
The Heeya summer collection reflects the diversity and beauty of the many hued North Eastern region of India. Our collection is inspired by the Assamese plains, Mising, Bodo and Mizo handwoven fabrics in all their glory. We have worked primarily with the eternal cotton and the versatile Eri silk for our sarees and dupattas/stoles given the requirements of the season . We have also used the ghicha (waste bits) of the famed Muga silk to create sarees and mekhela sadors to create a richer flavour